Caminos UPM had created a new identity built around the idea of a connected academic ecosystem. Tailor translated that ambition into a component-based website capable of serving degrees, research centres, student life and dozens of internal entities without losing its visual character.
The Escuela Técnica Superior de Ingenieros de Caminos, Canales y Puertos at Universidad Politécnica de Madrid is one of Spain's oldest and most respected civil-engineering schools.
The project came through our sister studio mendesaltaren, which led the repositioning and creative system. Tailor joined as the technology partner responsible for carrying that system into the browser.
The new identity presented Caminos as an ecosystem of students, professors, researchers, laboratories and external collaborators. Its visual language used generative dot patterns, motion and a flexible family of sub-identities.
The website had to make that idea work across a large academic catalogue: undergraduate and postgraduate degrees, doctorates, research centres, laboratories, international programmes, student life and an alumni and business network. Every department needed room to represent itself while remaining recognisably part of Caminos.
Tailor had eight weeks to turn the creative system into a coherent set of templates and components. The risk was familiar to any ambitious redesign: a strong idea could become flatter and less distinctive as real content and institutional requirements accumulated.
We developed the complete frontend and created a Storybook design system that connected mendesaltaren's Figma work with reusable production components.
The generative pattern, motion behaviour, colour system and sub-brand architecture became coded rules rather than one-off visual treatments. That gave degree pages, laboratories, museums and other entities a shared foundation without forcing all of them into the same layout.
The implementation covered more than 250 hours of frontend work and the full information architecture of the site.
The project showed that the new identity could survive contact with the full complexity of an academic institution. Caminos gained a digital system capable of representing hundreds of content entries and many internal voices through one visual and technical language.
Tailor completed the implementation within the eight-week delivery window. The institution controls the public release schedule; the finished work and its principal interactions are documented through the case-study visuals.