Intermundial had spent two years dealing with unreliable push notifications in its mobile app. In two weeks, Tailor mapped the affected journeys, audited the React Native and Salesforce Marketing Cloud integration and proved a reliable route forward. The implementation followed over six weeks and became the start of an ongoing role inside the product team.
Intermundial is a Spanish travel-insurance and assistance company with more than 30 years in the market. Its mobile application supports travellers before and during their trips.
Intermundial was already working with mendesaltaren. Dani Ruiz, one of the designers involved in the product, recognised that the notification problem required specialist React Native and Salesforce Marketing Cloud experience and connected the client with Tailor.
Push notifications were arriving intermittently, with no reliable pattern and limited visibility into what users actually received. Previous attempts had not closed the issue, and the problem had remained open for two years.
The failure affected promotions, discount codes, parts of the purchase flow and the notification history inside the application. Product and commercial initiatives depended on a channel the team could not yet trust.
Tailor's first assignment was deliberately narrow: inspect the existing application, identify the cause and determine whether a reliable solution was possible.
The first two weeks were dedicated to diagnosis. Tailor met the client to map the affected use cases, obtained access to the codebase and Marketing Cloud, audited the notification module and defined the backend endpoints the final flow would need.
Our engineers then built a proof of concept that sent a notification from Salesforce Marketing Cloud to both iOS and Android, with the application open and closed. A recorded demonstration, technical estimate and delivery proposal gave Intermundial evidence that the route worked before implementation began.
The implementation followed over six weeks at half-time capacity. It replaced the unreliable integration with a clean implementation of the Salesforce Marketing Cloud SDK. The relationship later expanded into a Redux migration, performance and security improvements and stronger development observability.
When asked how he had reached the diagnosis, Carlos Parada's answer captured the value of accumulated experience:
Dude, I'd seen this two or three times before.
Within two weeks, Intermundial moved from a problem that had remained open for two years to a tested solution, a defined implementation path and the evidence needed to approve it. Six weeks later, the new integration was in place.
The work restored a channel needed for campaigns and purchase journeys. Intermundial subsequently asked a Tailor engineer to remain with the product team month by month, and the relationship continues today.